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An immediate category leader after introducing our classic wrap in 2003, the MOBY name (MOther & baBY) is synonymous with babywearing. Globally recognized, we are trusted experts- the brand that knows the importance of keeping babies close, calm, and happy. We're focused on creating products that encourage bonding over special moments, shared discoveries, and within the day-to-day of being Close Enough to Kiss™. We innovate to meet the varying needs of today's parents and babies, with designs developed to adapt with baby, always offering comfort, safety, versatility, and effortless style. We've fine-tuned and expanded our collections over the years, working with new fabrics and carrying options, design collaborations, prints, playful colours, and even ventures into new product categories. We've won countless consumer and industry awards, and are still growing and evolving today